Advertising Policy
Dover District Council retains the discretion to block any
individual advertisement.
General approach
- Dover District Council is looking to increase the effectiveness
of the Councils website and to maximise revenue from advertising.
Advertising on the Council's website will therefore be
permitted.
- Dover District Council will approach this on the assumption
that advertising is permitted unless it falls into a prohibited
category, as defined below. This compliments the Council's
corporate objective around "self reliant communities" and offers
increased customer choice.
Prohibited products, services and advertisers
- The Council will maximise the number of advertisements and
advertisers which are permitted to advertise on the Dover website
and minimise where possible, the number that are prevented from
doing so by any policy controls or restrictions. The general
principle will be that functionality and the websites primary role
is enhanced and not comprised.
- Most products and services may be promoted, however, some
specific categories of products and services will not be allowed,
these are defined below.
- Private sector 'competitors' with services provided by Dover
District Council or other public sector organisations may advertise
on the website. Such competitors could include health club
operators or theatre and event companies advertising on the
leisure/sports pages or other organisation providing business
services. This policy toward 'competitor advertising' will be
subject to ongoing review by the Customer Access Board.
- Political organisations may not advertise on the web site.
- Gambling organisations are not considered appropriate.
- Organisations simply offering entry into a competition
following completion of a form containing any personal information
will not be permitted.
- Advertisements where benefit is precluded from UK citizens will
not be permitted.
Specific categories of organisations, products or services
which may not advertise on the Dover website are
- Content or advertising which has an overtly sexual 'tone' will
also be excluded. The Council's Website Manager will be responsible
for day to day management.
- All content should be consistent with and complementary to all
other corporate policies
'Style' and content of advertising
- Dover District Council wishes to take an open approach to the
style of advertising. However, all advertising will meet the
Council's Equality Standards.
- The Council's Website Manager will act as liaison officer and
manage this on a day to day basis.
Behavioural targeting, cookies and privacy
- Dover District Council will not make use of cookies or any
other devices which collect, store and analyse user behaviour on
the Dover website or on any other websites in order to tailor
advertising on the Dover website, even if such data could not be
linked to an individual.
- Cookies are only to be used to gather data on a totally
anonymised basis in order to monitor web site traffic (as with
Google Analytics and other, 'cookie based' traffic monitoring
tools).
- There are, a range of technologies now or soon to be in use on
the Internet which enable user behaviour to be tracked, in detail.
Dover District Council does not make use of these technologies but
other organisations will do. The use of these technologies is very
rarely malicious or harmful – their purpose is purely to tailor
marketing and advertising – but Internet users should be aware that
most of their behaviour on the Internet is now tracked. We strongly
advise all Internet users to check their 'privacy' settings.
Contact
Tel: 01304 872013
Email: website@dover.gov.uk
