Claret Jug Tour Showcases "White Cliffs Country"

Claret Jug Samphire Hoe

The Claret Jug has toured White Clilffs Country ahead of The 149th Open at Royal St George's in Sandwich

As excitement builds ahead of The 149th Open at Royal St George’s in Sandwich, White Cliffs Country has welcomed the prestigious Claret Jug – the world-famous Golf Champion Trophy for which players will compete at the Championship from 11-18 July 2021.

A video of “The Claret Jug On Tour In White Cliffs Country” is available on the White Cliffs Country website.

“The One To Win” among professional golfers, the Claret Jug toured beauty spots across White Cliffs Country, showcasing a unique place where coast meets countryside, ancient meets modern, relaxation meets adventure and England meets Europe.

The Claret Jug tour provides a snapshot of the beautiful destination that will greet the world’s best golfers when they arrive to compete at The 149th Open, and in which spectators will gather to experience golf’s most historic and international Major championship. 

Up to 32,000 spectators a day will attend on Championship days (14-18 July) at The Open as part of the Events Research Programme.

The video takes in the character towns of quaint and quirky Deal; adventurous, historical Dover and romantic, medieval Sandwich – along with the striking shoreline and breath-taking beauty of the surrounding rural areas.

Cllr MJ Holloway, DDC’s cabinet member for tourism, said: “We’re delighted to welcome The Open back to Sandwich in 2021.  Hosting the world-famous Claret Jug is the perfect opportunity to showcase our wonderful district and all it has to offer to a global audience.

“The return of The Open is a real boost to the visitor economy, not just for the week of The Open, but for years to come.”

Notes to editors:

  1. The Open returns to Royal St George’s for the fifteenth time from 11-18 July 2021.
  2. Sandwich last hosted The Open in 2011, when Northern Irishman Darren Clarke was famously crowned the Champion Golfer of the Year.
  3. Royal St George’s is the original English venue, the first course to host The Open outside Scotland in 1894.
  4. A YouTube link to embed the video is available at

Claret Jug Guildhall Museum

Posted on 24 June 2021

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