Event Planning: Marketing and Publicity
Thought should be given to how you market your event. It is crucial that you promote your event so that you let as many people as possible know about it. Clarity of information on posters and hand-outs, press release, social networking sites, radio and press listings, will go a long way to informing the public about your intentions.
- Location and timing
- Transport links
- Disabled access
- Age restrictions
- Warnings regarding special effects (e.g.; strobe lighting)
If you are giving out leaflets, you must make sure that you display them in areas with a lot of footfall, but make sure that you ask the owner of the building first – otherwise this is fly posting. Advertising on the highway, attaching posters to road signs, lamps columns etc is not permitted by KCC Highways.
Social media is a great way to tell people about your event, however be careful!
Advertising too freely on social media can mean numbers get out of control. How will you manage the crowd if numbers are much higher than anticipated?